#60 – Pay to Play in Youth Sports

Pay for play is unequal. It’s unfair. And it’s hurting youth sport more than it’s helping. 

It’s been a thing for at least 10 years. It’s a bad thing. And it’s something you should be aware of no matter what sport your kids are playing. Listen to the show for details about what's wrong with pay to play and how we might fix it. 

What is Pay to Play in Youth Sports?

Pay to play shares one characteristic no matter what context it’s being used in. Pay to play =  limited access. Essentially, what this amounts to is those who have money can play. Those who don’t have money can’t afford to play. Talent takes a back seat in this discussion. 

The pay-to-play system as a system that is overpriced, creates a dysfunctional commitment, prohibits some real talent from participating, and is a driving force behind declining interest in youth sports in America. I would add that it’s causing irreparable damage to the character of our country.

Costs of Playing Sports Per Child Per Year





American Football


Source: Barone, Emily. “The Astronomical Cost of Kids' Sports.” Time, Time, 24 Aug. 2017, time.com/4913284/kids-sports-cost/.

Three Things Wrong with Pay to Play

  • Pay for Play Means Youth Sports is Overpriced
  • Pay for Play creates Dysfunctional Commitment
  • Pay for play is a driving force behind the decline in participation in youth sports in America

Three Solutions to Minimize Pay to Play

  • Solution #1 - Bring the focus back on what really matters
  • Solution #2 - Sharpen our pencils
  • Solution #3 - Increase Access to youth sports - including free play opportunities

Bringing the focus back on what really matters gives us a way to measure success of the youth sports environment in ways beyond the score board. Ideally, since the youth sports environment is designed to give kids a safe environment to practice respect, sportsmanship, teamworks, empathy, and so forth, the real test of success is whether or not we see development of these characteristics outside of the youth sports environment in the real world. 

Sharpening our pencils is a term that refers to the action of revisiting the numbers. If we take a closer look at each of the components that make up a youth sports environment - from soccer cleats to field provisioning, we will find ways in which we can make the sport less expensive and more accessible to kids. In the audio program above, I go into more detail about what we can do and some of the areas we can cut costs without cutting the experience. 

Increasing access means giving more kids opportunities to play and creating more opportunities to play. Some of the ways we can do this include standing up fundraising arms within clubs to collect proceeds that can be used to purchase field time and insurance to cover pickup game activities each week. Reserving an open field and letting it be known that soccer pickup games are available, is a great way to attract kids and create spontaneous fun around the game. 

In this episode, I talk about the affiliate relationship I have with the 8to18 and their digital fundraising platform. If you would like to establish a fundraising program for your team of club, contact me at [email protected] and I will help you out. 

I will provide you with a branded mobile phone app for iPhone or Android that gives your supporters access to more that 600 nation vendor discounts - from Starbucks and BGR, to Adidas and Under Armor - GPS enabled and available in any state in the United States. A $25 annual subscription nets your club or team 70% of the proceeds - or $17 per sale - to do with what you like. See also Episode #26 - Fundraising for your organization, for more information. 

Resources Discussed in this Episode:

  • Barone, Emily. “The Astronomical Cost of Kids' Sports.” Time, Time, 24 Aug. 2017, time.com/4913284/kids-sports-cost/.
  • Gregory, Sean. “Kids' Sports Leagues Have Turned Into a $15 Billion Industry.” Time, Time, 24 Aug. 2017, time.com/4913687/how-kids-sports-became-15-billion-industry/.
  • “Pay to Play.” Wikipedia, Wikimedia Foundation, 16 Dec. 2018, en.wikipedia.org/wiki/Pay_to_play.
  • Cook, Bob. “What's Killing Youth Soccer in America Is Also Hurting Most Every Other Sport.” Forbes, Forbes Magazine, 16 July 2018, www.forbes.com/sites/bobcook/2018/07/16/whats-killing-youth-soccer-in-america-is-also-hurting-most-every-other-sport/.
  • Cook, Bob. “Hope Solo Is Right.” Forbes, Forbes Magazine, 1 July 2018, www.forbes.com/sites/bobcook/2018/06/30/hope-solo-is-right/.
  • Dunne, Brendan. “How Much It Costs Nike to Make a $100 Shoe.” Sole Collector, Sole Collector, 1 June 2018, solecollector.com/news/2014/12/how-much-it-costs-nike-to-make-a-100-shoe.
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The Soccer Sidelines

Soccer Dad, Coach, and Club President who is devoted to developing kids and their families. With a diverse background in leadership in other settings, David is focused on empowering parents, players, and coaches to focus on the stuff that really matters in youth sports.